A Whole New Level of Luxury At Washington Dulles International Airport

Walking down parts of the concourse at Dulles International Airport these days looks more like Rodeo Drive than a place to catch a flight. Its new (grand opening was late August) luxury retail and concession upgrades are geared toward the international and business travellers who seek high-end specialty brands and upgraded dining options. MarketPlace Development and its retail partners have brought in brands like Burberry, Coach, Kiehls, L’Occitane, Estée Lauder/M.A.C, Michael Kors, Montblanc, Thomas Pink, Vineyard Vines, Vera Bradley, and more.

The much lauded retail and concessions redevelopment at Washington Dulles International is said to be part of a continuous effort to provide desirable shopping and dining options that reflect the Metropolitan region. International and domestic passengers and travelers have come to expect better brands from premier international airports. A Dulles Airport passenger, on average, has about 90 minutes of waiting time before boarding, which is the ideal time to explore the concourses and to enjoy the latest retail options, according to MarketPlace.

Wanting to learn more about the redevelopment, we spoke to Steve Baker, Vice President of Customer and Concessions Development for the Metropolitan Washington Airports Authority:

What prompted the new luxury retail development at Dulles Airport?
Development of “better brands” at Dulles International was part of an overall updating of our concessions based on passenger desires. Domestic and international passengers have come to expect an assortment of better brands as they travel the world’s airports.

When did construction begin, and when will it be completed?
The construction began in 2014 and will be complete by the end of 2017, with over 160 locations that will have been opened at Dulles International and Reagan National. The redevelopment is divided into phases, so plenty of locations are open to travelers at any given time.

What determined the type of luxury retailer that should go into the concourse?
Better brands were determined by a larger retailing planning effort [along with] a competitive assessment of brand quality, revenue potential, small business participation and appealing design.

What type of shopper do you hope to attract and why?
Our desire is to appeal to the full spectrum of our passengers, from the weekly road warriors to the luxury seekers. It’s important to offer something for everyone in the airport, especially one that flies more than seven million international passengers per year. We want Dulles passengers to incorporate airport shopping and dining into their plans the next time they travel.

Who are the new retailers and restaurants?
Washington Dulles International Airport

 

NEW RETAILERS

THE WASHINGTONIAN (2 LOCATIONS)
FORBES (2 LOCATIONS)
TUMI
SWAROVSKI
NBC4 NEWS
AMERICA (2 LOCATIONS)
ESTÉE LAUDER
CAPITAL CITY INK (4 LOCATIONS)
ITRAVEL2
L’OCCITANE
WASHINGTON INFORMER
COACH
MONTBLANC
BURBERRY
THOMAS PINK
MICHAEL KORS
HUDSON (4 LOCATIONS)
KIEHL’S
INMOTION ENTERTAINMENT
VINEYARD VINES
VERA BRADLEY
STELLAR NEWS (2 LOCATIONS)
BLUWIRE (2 LOCATIONS)
ERWIN PEARL

 

NEW RESTAURANTS

LUV’NBERRY
AUNTIE ANNE’S
FIRKIN & FOX
BISTRO ATELIER
AU BON PAIN
BRB
STARBUCKS (4 LOCATIONS)
POTBELLY (2 LOCATIONS)
DISTRICT CHOP HOUSE
DC CRAFT & BREWS
BAR SYMON
SMASHBURGER
CARRABBA’S ITALIAN GRILL
&PIZZA
CAPITOL GROUNDS
CHEF GEOFF’S
AMERICAN TAP ROOM
BRACKET ROOM
DULLES GOURMET MARKET
THE KITCHEN BY WOLFGANG PUCK
WENDY’S

 

Cecilia Mencia is the Editorial Manager for Posh Seven Magazine

PHOTOS BY ALEX MANGIONE AND
METROPOLITAN WASHINGTON AIRPORTS AUTHORITY

 

#dulles #travel #foodies #luxury #shopping