A WOMAN WHO DOES WHAT SHE WANTS: Fannette Rickert


Fannette Rickert worked for powerhouse brokers on the trading floor in Paris, lived and worked in Thailand as an underwater videographer, rode a motorcycle 2000 miles up the entire length of Thailand, climbed to Everest Base Camp, ran two marathons, milked cows for a year while living on an organic farm in France and has a passion for sustainable living. Once Rickert sets her mind to something, she gets it done and her brand photography studio, Frenchly Photography (french.ly), is no different.

Using her self-taught photography skills, Rickert set out to build her business in March 2017. Since then, her risky endeavor has
blossomed into a studio that specializes in homemade fresh foods and sustainable products.

Using her self-taught photography skills, Rickert set out to build her business in March 2017. Since then, her risky endeavor has blossomed into a studio that specializes in homemade fresh foods and sustainable products. Developing her own branding and web design, (after also teaching herself HTML and WordPress) Rickert maintains her own social media through Instagram and Pinterest, both of which have a strong following, sharing visually stunning content, as well as sharing her own origin story and strategies for success with her broader audience.


Take us through a typical day.

I get up at 6 am and go for a quick run, followed by some bodyweight training and stretching. Then I prepare my kid’s lunch, and with his dad, we get him ready to go to school. Around 8:15, his dad drives him to school, and I spend 15 – 20 minutes tidying around the house before starting my workday. I usually shoot client work or personal projects in the morning until 1 or 2 pm. Then I take a lunch break and in the afternoon. I work on editing, admin, and content creation. My husband comes home around 5:30 with our son. We play, go to the park or the pool until 7 pm at which point it’s dinner time. We put our son to bed at 8 pm. After he goes down, we watch a Netflix show, or I get back on the computer to finish some work while my husband works on his car.

What apps, gadgets, or tools do you rely on every day?
Tello, Dubsado, my iPhone and Instagram


Who are the people who help you get things done, and how do you rely on them?

My Virtual Assistant, who is doing all my social media scheduling for me, and my copywriter, who is helping me create content for my readers.

How do you keep track of your to-do lists?
I gave up to-do lists. Now I schedule what I have to do directly in my calendar, and I use time blocking to be as efficient as possible. At the end of the week, what hasn’t been done is rescheduled in the following week.

What are you currently reading, or what’s something you’d recommend?
I am (re)reading The Story of Stuff, by Annie Leonard and Free to Focus by Michael Hyatt

Photos by: Rich Kessler Photography